Evergreen Ithaca®
Recently, I had the fortunate opportunity to redesign the entire identity for Evergreen, a sustainable secondhand vintage store in Ithaca, New York. While developing the logo, I aimed to create a design that not only represented Evergreen but also embodied the character of Ithaca—a small, upbeat city with a rich history. To reinforce the idea of sustainability, I designed a tree-shaped logo using only rectangles, symbolizing both the store's eco-friendly mission and the area's natural beauty.


Logo


Logotype


Brand Guideline